In November 2016, I founded the Me.Now. Movement to encourage people to pursue their passions and build a community of achievers. For many in the Movement, lives have already changed in incredible ways: jobs, finances, relationships, mental health. It appears that my own Me.Now. journey must now change also.

I was approached this week by a literary agency interested in converting my blog content into a book for publication. They have requested I provide an outline and a summary proposal to establish a target market segment and genre.  Also this week, a social media agency approached me to create a new brand – ‘Andrew Bustamante’ – as the foundation for multiple media content channels including podcasts, vlogs, ebooks and professional speaking engagements. They have tentatively booked me to be a guest on a national podcast that commands an audience exceeding 100,000 subscribers. To say I was overwhelmed with new opportunities would be an understatement.

In April 2017 I did a series on achieving our goals called the April Challenge. In that series I highlighted that goals have to evolve, to be given space to grow and change. I originally set a goal to blog for 52 weeks, and publish a new post every Friday. It appears that the time has come to let this goal evolve into something new – something bigger than it was intended to be. And as my goals change and I succeed alongside others in the Movement, I am awestruck by the power of this community.

I will continue to contribute to this blog regularly, but now on a monthly basis. I would also like to open the door for guest contributors from the Movement! If you want to inspire others by sharing your journey to live out your passion, please reach out to me directly. My success is not my own. My success is owed to all of you reading this.

The time is now for all of us.

See you next month!

One Life – No Compromises

 – Andrew Bustamante

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Distractions are innumerable, ever-present and fully unavoidable. Anyone who says we should ‘avoid distractions’ is clearly not living in the same world as the rest of us. Reaching goals is about managing and prioritizing distractions without losing sight of the original objective.

Success is not found by avoiding distractions, but rather by acknowledging them for what they are – options. And like all options, distractions can be acted upon or ignored. While distractions may masquerade as obligations or demands, the fundamental difference is that distractions lose power over time.

As an example, an electric bill is an obligation. If you ignore it, it does not go away – your lights do. In contrast, an incoming call on your cell phone is NOT an obligation. If you ignore it, it will likely go to voicemail or come back as a text message. While I am not advocating that we ignore every call or jump up to immediately pay our electric bill, the comparison is sound.

When we work toward a goal we must give ourselves permission to prioritize the goal first. By doing so, we take power away from distractions before they even present themselves. Commitment to the goal gives us the space we need to see distractions as options rather than obligations. This is especially important when you encounter a distraction that could benefit your goal. For example, while cooking your grandma’s soup recipe you see an incoming call from grandma! Eureka! Answer the call and talk to the source directly – this distraction benefits your goal.

 Last week I invited anyone reading this blog to pick a goal for April. Many did, and I invite those participants to give us updates using the comment box below. For those that did not set a goal last week, I wonder how many thought, ‘I should pick a goal,’ only then to have a distraction divert their attention elsewhere. If that happened to you, that is totally okay! Share your goal now and commit to it – there are still plenty of days left to complete the April challenge.

Distractions can be overwhelming; we all know it. Rather than let ourselves feel obligated to them, let us instead see them for what they are – optional. We are obligated to our goals; the distractions are just jealous. Let them be.            

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Achievement is not a solo sport. While individual success presses well in media channels and on magazine covers, accomplishment always springs from community. For some, community is a team. For others it’s friends, family, partners or peers. Whatever form community takes, it is undeniable that our odds for success increase significantly when work together.

While many of us already know this to be true, we continue to make goal setting a private affair. We somehow believe that keeping our goals and ambitions secret will lessen personal risk; that the fear of public failure is greater than the power of public support. Nothing could be further from the truth. To demonstrate this point, I’m willing to bet my reputation and my blog!

APRIL CHALLENGE: I challenge everyone reading this blog to set a goal for April, share that goal in the comments section of this post, and leverage this blog as a forum to encourage others and find encouragement to accomplish that goal on or before April 30, 2017.

HOW IT WORKS: I will release a new post each week in April that builds on our collective effort to meet the goals we set. Using the comments section below the post, participants engaging in the challenge can communicate with me directly and/or with one another by selecting “Notify me of follow-up comments by email.” Our ongoing dialogue and goal updates throughout April will be available to anyone following the Me.Now. blog, inspiring readers and giving participants the encouragement of a supportive virtual community.

MY PERSONAL GOAL: I’ll set my goal now and enlist myself as the first participant!

GOAL: I will write 5 consecutive blog posts before April 30, 2017 that give practical guidance on how to set, maintain and achieve goals.   

SET YOUR GOAL: As the first post in the series I committed to above, I will share my suggestions on how to set goals that self-motivate rather than self-shame. I call this technique ‘P-I-R-A-T-E booty’!

P – Precise: Make the goal clear and concise using simple language. Clarity and precision make recall easy, and it helps prevent from the temptation to find/make a loop-hole as a way out.

I – Individual: Tailor your goal to yourself. When someone else sets goals for us, we do not fully invest in the goal itself. Instead, make your goal about you, empower yourself and ignore the peanut gallery!

R – Relevant: Life changes fast. The best goals make sense right now. While it’s always nice to plan for the future, it is often more rewarding to live for today. For this challenge, we’re looking to show success in 30 days or less – we’re pitching a tent here, not building a fortress.

A – Achievable: I am a sucker for setting goals that are unrealistic. I try to ‘stretch’ myself with a goal that is just beyond reach and then I feel like a failure when I fall short. Learn from me, save yourself the ‘booty’ pain, and set a goal that is achievable. One goal – make it realistic.

T – Timely: This one is a freebie! I set the timeline at 30 days for all of us. It is important to give a specific timeframe for goals so that we can plan, assess and make changes as needed. Additionally, clear start and end times give the goal boundaries and keep it from mutating into something scary.

E – Entertaining: Make it fun! If you don’t like to work out, then don’t work out. If you don’t like to eat carrots, then don’t eat carrots. If reaching the goal doesn’t bring you joy, then it’s easy to decide to stop trying. Instead, make the goal entertaining and the process will be just as enjoyable as the accomplishment.

I wish all those who join me in the ‘April Challenge’ good luck! I am already excited to see our progress over the month. Help me show everyone reading now and in the future that success comes from community!

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I was a covert intelligence officer for the US Central Intelligence Agency (CIA) living and operating under cover for nearly a decade. SPOILER ALERT – spying is not like you see in the movies. Yes, we get code names. Yes, we travel around the world on someone else’s dime. No, we do not drive nice cars. No, we do not get cutting-edge tech that fits inside a watch. But the most important thing to understand about spies is this – we are alone and we hate it.

In 2011 I was called to serve in a countersurveillance operation in a large metropolitan city in Asia. I was briefed only on the details I needed to know and given two pictures – one of the foreign agent and one of a fellow CIA officer traveling to meet the agent. My objective was to blend in with the crowd and keep a watchful eye from a distance for anyone taking a suspicious interest in the agent meeting.

Another difference from the movies is that spying is not glamorous. We do not wear bespoke suits and drink martinis while rubbing elbows with social elites. Spies are more like drug dealers, digging around in dark, dirty places selling treason to bad people. By virtue of the people we do business with, security is the top priority during operations. A spy that gets caught is an international incident. A spy that gets away lives to spy another day.

I tracked my targets on foot as they travelled through public venues engaged in hushed espionage. After nearly two hours, the two parted ways and I continued my look out to make sure neither was followed in their departure. Success – my mission was complete and I could start my own trip back home.

On that trip home I was struck by an urgent idea; I needed to leave CIA. Spies do not live in the real world. We operate in alias names, operate in cities where we do not live, and befriend people we do not like. Because of this parallel existence, spies only do what has to be done to maintain security rather than take risks to pursue great achievements. There are of course exceptions to the rule; the few outstanding officers who are selfless and uniquely dedicated in service to their country. But as with any other workplace, the few are not the norm.

I left CIA because I believed that ambition and passion would lead to a better life while security and secrecy would end only in loneliness. I believed that I needed genuine relationships to shape me into the person I was meant to be. Complacency is a slow infection – it robs us of creativity, passion and purpose and convinces us that we cannot be who we want to be; cannot do what we want to do; and cannot achieve what we want to achieve.

Just like popular movies glorify the life of spies, popular culture glorifies the life of those who ‘fit in.’ Both are works of fiction. Many of us live like spies, choosing to conceal our identity in order to blend in with the world around us. Rather than commit ourselves to great achievement, we instead do only what we must to maintain a sense of security while surrounded by people we do not like, engaged in work that does not challenge us. We justify our actions by calling them ‘responsible decisions,’ or ‘social obligations,’ or ‘necessary steps’. In the end, however – just like so many spies – we feel alone and we hate it.

Me.Now. invites all people living like spies to realize the possibilities of a deliberate life; to write a story for ourselves. Complacency is a perpetual foe that seeks to divide rather than unite. Like a spy, we are only alone for as long as we choose to stay in hiding. Once we choose to give up our cover and step into reality, we can find a community that enables us to achieve great things and a better future.    

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